2014 PR Disasters

Today, the year 2015 is in full swing and is already experiencing many media/public relations controversies. Hillary Clinton has announced that she will be running for office next year and Tim Tebow miraculously signed a one year contract with the Philadelphia Eagles. One could say that the world is ending, however, it is not and this is not what I want to discuss. I want to enjoy the year 2015 and embrace all it has to offer. Saying that, let’s reflect on some of the largest public relations disasters of 2014 instead.

It is only appropriate that we begin this discussion with “America’s Dad” himself, Mr. Bill Cosby. The once extremely popular American comedian and icon hit a never ending downhill slide in 2014 when ridiculous amounts of rape allegations surfaced all over media and news outlets. To distract from all of that, Cosby’s public relations team asked people to make memes of Cosby. Instead of creating funny and lighthearted memes, fans did just the opposite. Memes were generated with Cosby asking, “Does this coke taste like roofies to you?” This is not exactly what Cosby’s team had in mind.

The next noteworthy disaster of 2014 began with a want to be boxing champion of the world Ray Rice. Stick to football Ray! If knocking your girlfriend out in an elevator and then dragging her out by her hair is not enough to warrant punishment, I do not know what is. To make things even worse, the NFL could not have handled the situation any worse. Commissioner Goodell was completely blindsided when TMZ released the full surveillance footage of Ray Rice attacking his girlfriend. He then topped off the worst way to handle a crisis situation by playing ignorant and staying quiet about it for weeks. My hat is off to you NFL.

I want to give you a few quick examples of why doing research before launching a public relations campaign is so important. The first mistake began with a hashtag “WhyIStayed.” DiGiorno miserably failed to research the meaning behind a trending hashtag when they used it to promote their pizza. The hashtag was intended to discuss domestic violence, not dinner. Urban outfitters stepped up to the plate of idiocy when they started selling a Kent State sweatshirt covered in splattered blood. Now I wonder why that sounds familiar, probably because of the Kent State massacre in 1970.

Breaking News: Hallmark offers Swastika wrapping paper… For Hanukkah. The nerve of some companies is mind blowing.

Well 2014 was a year of excitement, change and most of all, stupidity. But, what would America be without controversy and change. I can answer that, a better place. Unfortunately, my opinion does not really matter.

Reference:

http://prsay.prsa.org/index.php/2015/01/09/biggest-pr-disasters-of-2014/

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Beach Volleyball

Beach Volleyball Blog

The sport of beach volleyball is something that I love to play and watch. There is just something about being in board shorts, with your sand in the toes and baking in the sun that gets me going. I am blessed to be employed at Mangos Beach Volleyball facility here in Baton Rouge. They are currently the home for the Lady Tigers Beach Volleyball team.

Mangos has 11 lighted courts with a covered patio, outdoor bar and a nice grill. Mangos has been around for 18 years and has grown tremendously in popularity. They host a fall, spring and summer league that offers different levels of play Monday through Friday. During each league they host different draws, doubles and quad tournaments on the weekends. Mangos holds a special place for volleyball here in Baton Rouge, but the beach volleyball scene is growing in Louisiana as well.

Just to name a few, Louisiana has numerous other complexes like Laguna, White Sands, Coconut, Digs and Tropics. Coconut which is located in Kenner, Louisiana is the largest complex with over 100,000 square feet of man-made beach. Each of these complexes host regular leagues and tournaments throughout the year.

Beach volleyball wasn’t invented until 1927 when it became the principal sport for a French nudist colony. The first two-man or doubles game was not played until three years later in Santa Monica, California. Beach volleyball has blossomed since then and was added to the 1996 Summer Olympics in Barcelona. Some American greats in the sport are Karch Kiraly, Todd Rogers and Phil Dalhausser. Karch Kiraly is the only person with Olympic medals in both indoor and outdoor volleyball.

The AVP or Association of Volleyball Professionals, is major professional tour in the United States. The 2015 tour season is beginning in New Orleans this year. This is the first time in years that one of the main AVP events is back in Louisiana. This alone shows how much the love and appreciation for beach volleyball is growing here in the south.

My personal goal for beach volleyball is to improve every single day and possibly play on the pro tour in the future. Even though it is consistently growing in Louisiana, the biggest volleyball scene is out in California. The top players in the world train together there, and my dream is to be able to move out there and join them.

Beach volleyball is a great sport and I hope that it continues to grow in popularity for the years to come.