Cloudy With a Chance of PR, Women and Money

According to the Business Insider’s article on Gender Pay Gap, equal pay is still a few generations away. What does this mean exactly, and why are there such differences?

Well to start with, there is still a major belief in the American dream. A nice house with a white picket fence, where the husband works and the wife stays home and takes care of the kids. Even though women today make up a greater percentage of the workforce than ever before, this “American Dream” lifestyle still plays a factor.

Women of all ages make up to 80 percent of what men make, but this isn’t just do to mistreatment in the workforce. A variety of factors influence these trends, including the American Dream stigma. Women still take on the majority of family responsibilities and because of this, end up working less hours. Men have fewer specialized jobs then women. Women also choose to enter fields that average lower salaries then men.

Similar to the average gender salary gap. The field of Public Relations has one of its own, but for similar reasons. According to The Atlantic, women make up 63 percent of public relations “specialist” and 59 percent of all public relations managers.

Even with control of the profession female public relations “specialists” make $55,705, while men average around $71,449. This seems really unfair but it is still roughly $20,000 higher than average female full-time working salary.

Another factor that affects these pay differences is the job positions. An example of this is the company Secret. It is a female dominated company but ran by two male CEO’s. This creates a drastically higher salary average for the males then females.

Another interesting point to ponder is why are there so many women in PR? I have thought about this question many times myself. The first time I stepped into a PR class at Louisiana State University, I was one of two males in a class of 25 students.

Olga Khazan interviewed 10 women who are PR professionals and asked them why they entered the field of PR. Every one of them mentioned Samantha Jones, star of Sex and the City. I guess the thought of an awesome night life opening restaurants and night clubs appeals rather heavily to women.

The fact that the PR profession is so heavily female dominated shows that the traditional ways of women staying at home is changing. As they continue to enter the workforce the gender wage gap will begin to decrease.

According to an article in the Washington Post, women earn less, because mothers choose to work less. As they continue to shift into the workforce and away from the homes, they will be compensated greater.

As women do flow into the workplace there need to be discrimination laws in order to ensure fair treatment. Even though gender discrimination only accounts for roughly 25 to 40 percent of the pay gap, that still makes difference.

As times have changed there have been many positive strides in creating an equal work force for women and men. It is encouraging to see the amount of women in PR and the work they are doing to inspire others to enter into the workforce. Even though the workforce has come a long way, it still has a ways to go.

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